![]() In reality, about 14 mega-corporations own over 100 of the most popular supplement brands. This perception comes from 70+ years of “fake news.” That supplement companies have owner-operators that proudly look out over their fields as the sun sets after a day of hard, but rewarding work. Our herbs come from the freshest, homegrown plants. Our customers that achieve great health and wellness success know that neither are the angels or demons we think they are, and instead we should walk the Middle Path of Wellness. We think that natural is better, safer, smaller, and less corrupt than dangerous medicine made by greedy big pharma. We have an incorrect perception of the natural product industry. The one underlying theme in my supplement discussions with customers is perception. This, for once, is a short rant, because a picture is worth a thousand words… When we pull this curtain back, we can proudly say we’re one of the first to ever do it in such a way. It’s high time we rant on the corporatization of the natural products industry. Instead, they are being removed because of strikes against our ethics standards – their impact on the environment, sustainability, and the communities they serve. These two brands are not being removed due to violations of our quality standards, however. ![]() ![]() Unlike many retailers who make their inventory decisions based on profit, we are constantly adding and removing brands based on a set of “Vitality Approved” standards. Two Vitality Approved brands are being discontinued. We’re making some changes here at Woodstock Vitamins. ![]()
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